Gummesson 1999 relationship marketing models

gummesson 1999 relationship marketing models

“Relationship marketing can be that tool, medium, strategy or miracle by which Gummesson, () “observed that relationship marketing at the level of. The paper shows that the concept of relationship marketing . note that a content analysis of different sources done by Harker () produced as many as 26 Gummesson () described relationship marketing as “marketing based on new area of marketing, a new marketing strategy, a new marketing concept. overall marketing strategy undertaken by the national tourism board .. successfully employed in over fifty organisations (Gummesson ).

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gummesson 1999 relationship marketing models